Lionfish Tech Advisors are delighted to renew and continue their BTCC partnership with BTCC Independent Champion, Árón Taylor-Smith.
Lionfish Tech Advisors, a leading IT advisor group, first entered the BTCC with Taylor-Smith for his 2024 championship assault which saw the Irishman have a record-breaking season. Taylor-Smith dominated the 2024 Independents Championship and on route to his title accumulated an incredible twenty Independent race wins out of a possible thirty. The thirty-five year was one to watch throughout the year whilst regularly contending for outright podiums and race wins. In fact, the fans favourite was the only driver on the grid to finish all thirty races in the points, a record in itself. But now, all the focus has shifted to ensuring that the 2025 season is even stronger.

As the 2025 British Touring Car Championship season approaches, Aron Taylor-Smith is poised to build on his remarkable success from the previous season. Whilst the offseason is in full swing the work behind the scenes has continued with Taylor-Smith ramping up his preparations as the day’s countdown to the opening race at Donington Park on April 27th. This partnership with Lionfish Tech Advisors enables guests of the company to experience VIP experiences on race days whilst the iconic company logo will be on display on Taylor-Smith’s race helmet for the millions of viewers on ITV to see.
Lionfish CEO Rob Smith commented: “We thoroughly enjoyed being a part of Aron’s championship success in 2024 and it was an obvious decision to continue with him going into this season.”
Mark Harris, an Advisor with Lionfish commented: “Aron puts a huge amount of time, effort and commitment into the partnership program he provides. It extends beyond a generic marketing program and allows us to host friends & clients trackside throughout the season and we even had the opportunity to line up on the grid alongside Aron at his end of season karting event. We loved every second of last season and this year should be even better.”
The first race of the 2025 BTCC season takes place on April 27th at Donington Park but be sure to keep an eye on Aron’s and the Lionfish Tech Advisors channels for regular updates on the run up to the first race!
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About Lionfish Tech Advisors
With a team of experienced professionals, Lionfish Tech Advisors helps companies navigate the complex world of technology and make informed decisions to drive growth and success. The firm offers a wide range of services, including IT strategy development, digital transformation, cyber security, cloud computing, and data analytics. Lionfish Tech Advisors takes a holistic approach to technology consulting, considering not only the technical aspects but also the business objectives and industry trends. What sets Lionfish Tech Advisors apart is their deep industry knowledge and commitment to delivering tailored solutions that meet the unique needs of each client. They take the time to understand the client's business and goals, and then provide strategic recommendations and implementation support to achieve those objectives. Overall, Lionfish Tech Advisors is a trusted partner for businesses looking to leverage technology to gain a competitive edge in today's fast-paced digital landscape.
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Image Credit: Cs-wolves
Árón Taylor-Smith (MG Racing RCIB Insurance), at the Knockhill round of the 2017 British Touring Car Championship.
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